Press Day SS10 - sneek peek!
Thu 11 Feb 2010
Press Day SS10 - sneek peek!
Last week we invited the press to feast their eyes on our new spring/summer collection at Lipsy HQ and we were just as excited as them to see the gorgeous new pieces on display. As well as new styles of our famous party dresses, this season we've matched the catwalk trends by incorporating pretty, feminine charm into our designs, taking inspiration from vintage 1990's styles and getting down with the denim revolution.
For evening wear, tribal and animal prints set off by bold colours and embellishments are huge this season. And our Provocateur range draws on the underwear as outerwear trend with maximum effect, using sensual colours, sexy cuts and gorgeous materials to create a look that is hard to resist. One of our favourite pieces is the new lace body - a wardrobe staple for s/s!
Grecian dresses are also making a comeback for the sunny season, with draping, nudes and our signature jewelled pocket details making for ultra-feminine party pieces. And the VIP range is just stunning - even if we do say so ourselves: Feathers, sequins and lace details really give this collection an edge.
But it's not all about party dresses, this season we're also loving the festival-goer trend, with graphic floral prints, 90s-inspired tie-dye and neon animal print tops and maxi-dresses creating feminine and stand-out looks.
The 'saloon girl' range is also brand spanking new, with a focus on denim, floral prints and layering making for a look that Pixie Lott would be proud to wear. Our three favourite pieces from this collection have to be the blue and white checked gingham dress (so pretty), the Broderie Anglaise LWD (little white dress) - a season essential - and the denim waistcoat that will go with everything!
And as for the other strings to our bow: We have new colours and designs coming into our celeb-favourite logowear range, some bold and beautiful bikinis in neons, abstract prints and polka dots, gorgeous studded and fringed handbags and lace-detail clutches, and cute heart, floral and feather detail jewellery.
Oh, and the shoes, the shoes...swoon. Pinks and nudes, bows, studding and chain detail and wedges and gladiator styles. We're in love!
Special thanks has to go out to our gorgeous pampering team who made the day so amazing. We had a masseuse from Cucumba on hand to relieve any stresses, Michelle Griffin hair extensions and the Fake Bake self-tanning experts letting us into the tricks of the trade and celebrity makeup artist Gemma Aldous from Me Me Me giving mini-makeovers! We're loving Me Me Me's affordable range of celeb-ready makeup, especially their 'Beat the Blues Illuminator' for translucent cheek-bone shimmer, 'Fat Cat Lashes' volumising mascara and 'Shimmy Shimmers' brush-on blocks. Make-up bag must-haves!