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Lipsy Blog - trends, fashion, celebs

This week in PR

Mon 23 Dec 2013

This week in PR

After the amazing debut Kardashian Kollection for Lipsy just a mere two months ago, we couldn't wait to get everyone talking about the hottest celebrity collaboration of the year all over again!

We put the fashion feelers out to the glossy weekly mags about the latest capsule kollection only a few weeks ago and they pounced at the chance to feature the exclusive story. Some magazines even scrapping existing pages to include the smoking hot kollection in their Christmas double issue!

Then when the magazines arrived at the PR office on Tuesday morning the coverage did not disappoint. Double page spreads in Star, New and Heat, hailing this latest line as a 'must-have' to get your new season wardrobe off to a super stylish start. Kourtney, Kim and Khloé graced the style pages looking ultra glamorous and super flawless, as always.

As the day continued the online news alerts came flooding in thick and fast. Elle, Glamour and Cosmopolitan, where just some of the websites buzzing about the latest instalment of the hottest celebrity collaKK Online Coverage high street. The latest campaign, once again shot by world renowned photographer Terry Richardson, sees the stunning sisters in statement florals and spider web lace all in their signature figure hugging style.

Be sure to grab a copy of next weeks Now magazine for even more Kardashian Kollection for Lipsy coverage, plus an exclusive interview with Kim. That's your Christmas reading sorted!

You can now shop the collection here.

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