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This week in PR


Mon 23 Dec 2013

This week in PR

After the amazing debut Kardashian Kollection for Lipsy just a mere two months ago, we couldn't wait to get everyone talking about the hottest celebrity collaboration of the year all over again!

We put the fashion feelers out to the glossy weekly mags about the latest capsule kollection only a few weeks ago and they pounced at the chance to feature the exclusive story. Some magazines even scrapping existing pages to include the smoking hot kollection in their Christmas double issue!

Then when the magazines arrived at the PR office on Tuesday morning the coverage did not disappoint. Double page spreads in Star, New and Heat, hailing this latest line as a 'must-have' to get your new season wardrobe off to a super stylish start. Kourtney, Kim and Khloé graced the style pages looking ultra glamorous and super flawless, as always.

As the day continued the online news alerts came flooding in thick and fast. Elle, Glamour and Cosmopolitan, where just some of the websites buzzing about the latest instalment of the hottest celebrity collaKK Online Coverage high street. The latest campaign, once again shot by world renowned photographer Terry Richardson, sees the stunning sisters in statement florals and spider web lace all in their signature figure hugging style.

Be sure to grab a copy of next weeks Now magazine for even more Kardashian Kollection for Lipsy coverage, plus an exclusive interview with Kim. That's your Christmas reading sorted!

You can now shop the collection here.

The Kardashian Kollection for Lipsy returns!


Tue 17 Dec 2013

Kardashians

After the smash hit sell out success of the first Kardashian Kollection for Lipsy launch which broke all records, Kardashian fans and Lipsy lovers don't have to wait long for the second instalment of the collaboration.

The Kardashian Kollection for Lipsy launches online at Lipsy.co.uk on the 23rd December. The latest kollection contains 14 new and unique pieces once again inspired by the Kardashian sisters. Just in time for the holiday season, there is something for every fan!

The new kollection contains some classic dress shapes to reflect the Kardashians love for figure hugging silhouettes while there are some new styles making their debut into the kollection. Staple separates also make a comeback but in a new style. Anticipation of the new kollection has already spread across Twitter and Facebook with fans eagerly sharing their excitement!

We can't wait for you all to see the new Kardashian Kollection for Lipsy until then you can shop the first collection here.

 

Kardashian Beauty launches at Lipsy


Mon 02 Dec 2013

Kardashians

Just as we thought we couldn't get enough Kardashian the Kardashian Beauty Collection has arrived! Kourtney, Kim and Khloé each selected their favourite colours and brought them together in a number of luxe beauty products including eyeshadow, lipgloss, eyelashes and nail varnish. Both the eyeshadow and eyelashes are named after each of the sisters reflecting on what their own personal style is, so you can easily select your favourite look!

Kim

To get Kim's classic look use Kardashian Beauty Kim kardazzle palette made up of creams, goldens and browns to create a shimmering smoky effect. Also use the second tray of the Kim kardazzle palette to add a bit of bronzer and highlight your features. To complete your Kim makeover finish using the Kardashian Beauty heavy gaze - ultra full lashes to get that full lash result!

Kourtney

To create Kourtney's eclectic look use the Kardashian Beauty Kourtney kardazzle palette eyeshadow, ranging from neutral champagne to deep plum, to create a day to night ready look. Then add some rose gold shimmer for a minimal but chic style. Finish this off by adding Kardashian Beauty side long glance lashes to add extra sparkle.

Khloe

Finally, to achieve Khloé's effortless look use her Kardashian Beauty Khloé kardazzle palette, which includes metallic silvers and rose gold's, to create a rock chic style. Add the pink blush to your cheeks to get that natural Khloé glow. To finish just add Kardashian Beauty individualist lash to create a simple yet glamorous edge.

To create your favourite Kardashian look just shop the Kardashian Beauty range online here or find it in Birmingham Bullring, Bluewater, Brentcross, Glasgow Braehead, Liverpool, Manchester Trafford, Newcastle Gateshead, Sheffield Meadowhill, Thurrock Lakeside and White City.

Khloe goes on tour with Lipsy


Tue 26 Nov 2013

From London to Dubai with Amsterdam in between...

After an incredible start to the Kardashian Kollection for Lipsy launch in London it was time to jump in the uber luxe private jet and head over to de Bijenkorf, Amsterdam. Outside thousands of fans wrapped up warm eagerly waiting for the arrival of Khloé. As usual the guest of honour looked stunning wearing the Kardashian pu panel skater dress teamed with a pair of pointed black heels. Fans filled the shopping from top to bottom just to get a glimpse of their idol. It was an amazing day filled with signings, meet and greets and very happy fans!



Khloe instore

Next stop Dubai! It was Khloé's first time in this incredible city and she was super excited tweeting, "London and Amsterdam you were beyond fantastic!!!!! Dubai here we come!!!!!" Rocking the Kardashian caviar bead pencil skirt Khloé greeted three floors of screaming fans at the plush Dubai Mall. The day started in the Dubai Mall Fashion lounge overlooking stunning views of the Dubai fountains followed by Khloé cutting the ribbon outside the Lipsy store to launch the new Kollection.

Dubai Fountains

Khloe in Dubai

After 3 countries the tour with Khloé has been a whirlwind of fabulous outfits, private jets and a whole lot of glitz and glam.

For all photos and videos check out our Lipsy Facebook and Instagram pages. Check out Khloé's tour wardrobe here

The Kardashian Kollection for Lipsy launch party


Fri 15 Nov 2013

It was the night everyone had been waiting for. The biggest celebrity party of the year had arrived and the Lipsy girls couldn't be more excited! The launch of the Kardashian Kollection for Lipsy was finally here!

Celebrities turned up in full force to celebrate including Made in Chelsea's Lucy Watson and Jamie Laing, model Tamara Ecclestone, The Inbetweeners star Emily Atack and KISS DJ Charlie Hedges - the girls all wearing Lipsy of course! Lucy shone in a Kardashian Kollection for Lipsy faux leather shift dress while Tamara dazzled in a stunning gold lace Lipsy dress. Emily Atack rocked the red carpet in a Lipsy printed pencil skirt meanwhile Charlie Hedges, who was also DJ'ing at the party, wore our Lipsy printed jumpsuit.

Hundreds of fans, that had been queuing for hours outside the prestigious Natural History Museum just to get a glimpse of the gorgeous Khloé Kardashian, filled outside of the venue with deafening screams when she arrived. The red carpet was almost a party within itself. Irish lovely Courtney Smith braved the cold to interview some of our fave celebs!

Catwalk

Khloé arrived at the Natural History Museum with best friend Malika, both rocking none other than the Kardashian Kollection for Lipsy. Paparazzi flashes went crazy when Khloé emerged from her car wearing the black lace jumpsuit while Malika opted for the sequin biker jacket.

Malika and Khloe

The highlight of the night had to be the fashion show! Stunning models seriously worked our unique catwalk wearing the Kardashian Kollection for Lipsy. Once the models had strutted their stuff Khloé Kardashian made her grand entrance by closing the show looking incredible!

Catwalk

Instagram, Facebook and Twitter were all buzzing with Khloé mania - everyone wanted to see her!

What a night!